Financial Advisory
Growth Strategy
Over or under, uptake & market penetration is reduced
Access at all costs ensures broad product availability, but not sustainable product profitability
Under-Investment
Insufficient Resources
Limited marketing & promotional efforts result in low awareness among healthcare professionals and patients, slowing uptake and adoption of the product.
Inadequate Market Access
Limited payer negotiations and distribution infrastructure results in restricted affordability, access, and availability to the product.
Over-Investment
Wasted Resources
Strategies without a clear understanding of market dynamics and customer preferences are less likely to generate sufficient awareness or interest in the product.
Reduced ROI
Excessive investment in market access activities, may result in diminishing returns if the efforts exceed what is necessary to ensure broad availability and affordability of the product.