Home / How the Pieces Fit
Learn. Align. Transform. Execute.
One system, not four vendors.
Commercialization is spread across Commercial, Brand, Market Access, Patient Services, Finance and a growing web of vendors, with no one owning the whole patient journey. People, process and technology were built here to close that gap, and they work in sequence.
The enterprise problem
Six problems every manufacturer has to solve.
Each one has an owner. None of them can be solved alone, because the patient journey runs through all six.
Scroll sideways to see the full map. Tap any problem to go deeper.
Capabilities we combine
Two layers owned. One licensed. One partnered, on purpose.
Every question a manufacturer brings has four parts: who answers it, how the room gets aligned on it, what evidence surfaces it, and what data sits underneath. We own two of those layers, license the third and partner for the fourth.
People · Execute
Novus Proximus
Owned
Strategic advisory and buyer-level access across Patient Services, Market Access, and Finance and Gross-to-Net.
Process · Learn and Align
NextGen GTN
Owned
Education and Commercialization Alignment Labs that get the client’s functions working from one strategy.
Technology · Transform
NaviCuris
Licensed
Evidence and intelligence that surface the problem before anyone is asked to buy a solution to it.
Data · Underneath all four
Independent
Partnered
Capabilities brought together around the question. Partnered rather than owned, so the evidence stays independent.
Learn · NextGen GTN
Teach the whole event to everyone who touches it.
Commercial, Government Pricing and Finance each hold one piece of the same event. Nobody holds the whole thing, and the number misses. Everyone in the room can be right in the same quarter, about the same product. That is not a competence problem. It is a perspective problem.
Patient access and profitability rise and fall together, which is why they have to be taught together.
Side A · Patients™
You own whether the patient gets there.
Market Access, Patient Services, patient hub teams, Commercial Operations, Brand, Trade and Distribution, Reimbursement
Six sessions along the 10 Exits of Therapy™
Side B · Profitability™
You own what it was worth when they did.
CFO organizations, FP&A, Gross-to-Net teams, Revenue Operations, Corporate Accounting, Finance Transformation
Six sessions along the 5 Layers of GTN™
The 12" EP · Pricing™
Where both sides answer to the same rules.
Government pricing is not a compliance function running alongside commercialization. It is the financial consequence of decisions both sides already made.
Five sessions, both audiences, one room
Side A counts. Side B prices the same figures. Plus a Bonus Track™ on 340B, standing on its own.
Align · Commercialization Alignment Labs, delivered through NextGen GTN
Apply it to your own launch.
Four facilitated Labs where Commercial, Market Access, Patient Services and Finance take positions and name owners.
- LAB 1Patient Opportunity
- LAB 2Distribution Architecture
- LAB 3Leakage Architecture
- LAB 4Launch Readiness
NaviCuris™Transform · NaviCuris
Every row is a person. Which ones are you losing?
Two clocks run at once, and only one of them is funded. The patient clock runs every day, through referral, testing and whatever therapy a person is on now. The money clock runs on gates. By the time the money is certain, the decisions it was meant to fund have already been made.
NaviCuris reads the category you are entering and returns a signal: where patients concentrate, which sites of care already carry the burden, what they are on now, and where therapy stops. It is built on a representative proprietary database. It is indicative, not exhaustive of the larger data universe. You do not need every claim in the country to know where to look first.
A dashboard reports what already happened. A compass keeps pointing at the patient journey you are trying to reach.
Execute · Novus Proximus
Then the work gets done.
What was learned, aligned and surfaced turns into work against a real problem, across three pillars and a program office that keeps it moving.
Take one piece, or take them in order.
Tell us the Phase you are in and where the gap is widest. We will scope the right starting point.
Pressure-Test Your Strategy